Behind the Scenes – Les Nouveaux Ateliers | N.A

A couple of weeks ago I found myself on the set styling Les Nouveaux Ateliers’ first add campaign. Seriously, I have never had so much fun. The reason why must have been the absolutely fantastic team of young, creative and super cool people, but mainly because George & Louis did an impeccable job on connecting everyone in the first place.
All the folks went nuts about them, even the people just dropping by the studio to check what was going on with all the animal noise!
But, unfortunately there were also people that went nuts because of them…
The funny part is that thanks to all that barking (due to the special conditions of being stuck in a big studio which they never had to experience until that day) we were forced to find ways to please them. When the treats stopped succeeding their job they ended up dog modelling with our model Baptiste and finally shut up!
You can discover the first shot with George and Louis in the brand new magazine The Good Life – for the rest of the pictures visit their boutique located in the first arrondissement of Paris, 90 Rue Saint-Honoré!

All ‘making of’ photos by Camille McOuat. Campaign shot by Lorraine Creaser.

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